Vrai is a pioneer brand in the production of organic products.
It embodies the company’s commitment to Organic Farming. A leader on the organic ultra-fresh market.
Vrai offers a large range of cow, sheep and goat milk organic products.
Vrai at a glance
1975
Françoise and her husband Jean Clanchin, aware of the need for agriculture that was more respectful of nature, set up the very first organic milk collections.
1983
Triballat Noyal pursued its commitments by playing an active role in the drafting of the first Organic specifications and the creation of Setrabio.
1995
Launch of the first range of Organic products in supermarkets under the Vrai brand.
2020
Almost 20 years after its creation, Vrai is now the leading brand for organic yoghurt and dessert sales in supermarkets.
A responsible, committed brand
1
OCAL AND SUSTAINABLE ORGANIC FOOD FOR ALL
Vrai supports producers in their organic production and carries out “Carbon footprint” analyses with the Laitière Bas Carbone (Low Carbon Dairy) farm, which aims to assess and reduce greenhouse gas emissions in dairy farms.
2
1% FOR THE PLANET
Each year Vrai gives 1% of its turnover to carefully selected projects.
3
Vrai is a Breton company that respects its heritage and traditions. The company has therefore always collected cows’ milk from producers in the region. Products are also produced around production sites.