Vrai is a pioneer brand in the production of organic products.
It embodies the company’s commitment to Organic Farming. A leader on the organic ultra-fresh market.
Vrai offers a large range of cow, sheep and goat milk organic products.
Vrai at a glance
Françoise and her husband Jean Clanchin, aware of the need for agriculture that was more respectful of nature, set up the very first organic milk collections.
Launch of the first range of Organic products in supermarkets under the Vrai brand.
Almost 20 years after its creation, Vrai is now the leading brand for organic yoghurt and dessert sales in supermarkets.
A responsible, committed brand
OCAL AND SUSTAINABLE ORGANIC FOOD FOR ALL
Vrai supports producers in their organic production and carries out “Carbon footprint” analyses with the Laitière Bas Carbone (Low Carbon Dairy) farm, which aims to assess and reduce greenhouse gas emissions in dairy farms.
Vrai is a Breton company that respects its heritage and traditions. The company has therefore always collected cows’ milk from producers in the region. Products are also produced around production sites.